What Is NAP and Why Does It Matter?
NAP stands for Name, Address, and Phone Number. It’s the most foundational element of local SEO. When your NAP is consistent across your website, Google Business Profile, and all online directories, Google gains confidence in your business — and rewards you with better rankings.
The Cost of NAP Inconsistencies
If your business appears as “MultiGen Marketing” in one place and “MultiGen Online Marketing” in another, or if your address format varies between listings, Google gets confused. This confusion directly hurts your local rankings and can cause your business to appear for the wrong location.
Where NAP Must Be Consistent
Your NAP must match on your website, Google Business Profile, Yelp, Facebook, Yellow Pages, Bing Maps, Apple Maps, LinkedIn, and every other directory or mention online. Even small differences like “Blvd” vs “Boulevard” or “(800)” vs “800” can create inconsistencies.
How to Audit Your NAP
Search for your business name on Google and look for variations. Use tools like Moz Local or BrightLocal to identify and fix inconsistencies across the web. MultiGen can also perform a complete NAP audit as part of our local SEO services.
Building New Citations
Once your existing NAP is clean, build new citations on high-authority directories relevant to your industry and Texas market. Each citation reinforces your local authority.
MultiGen Online Marketing manages local citations and NAP consistency for Texas businesses. Call (800) 203-8979 to clean up your local presence.
