Video content is one of the fastest-growing ranking signals in both Google Search and Google Maps. For Austin and San Antonio small businesses, adding video to your Google Business Profile and website can create a significant competitive advantage over businesses that haven’t adopted it yet.
Video on Google Business Profile
GBP profiles with videos receive significantly more views and engagement than those without. Upload a 30–60 second introduction video, service demonstration videos, and customer testimonial videos. Google rewards profiles with rich media content with higher visibility.
YouTube as a Local SEO Asset
YouTube is owned by Google, and YouTube videos frequently appear in Google Search results for local queries. Creating a YouTube channel for your Austin or San Antonio business — and embedding those videos on your website and GBP — creates multiple ranking touchpoints for your brand. Our Videos & Podcast page demonstrates this strategy in action.
See our Videos & Podcast page | Austin & San Antonio marketing | Strategy session
