Two Powerful Tools, One Goal: Getting Found

When people talk about “getting on Google,” they’re often lumping together two very different but equally important things: Google Search results and Google Maps. Understanding the difference — and how to win on both — is critical for any small business owner in Texas looking to grow their customer base.

What Is Google Search (Organic SEO)?

Google Search results are the blue links that appear when you type a query into Google. Ranking in these results is called “organic SEO,” and it’s determined by hundreds of factors including your website content, backlinks, page speed, and overall domain authority.

Organic search results are powerful for:

Informational searches (“how to fix a leaky faucet”)

Brand searches (“MultiGen Online Marketing”)

Service searches from people researching options (“best digital marketing agencies in Texas”)

What Is Google Maps (Local Pack)?

Google Maps results — also called the “local pack” or “3-pack” — are the map listings that appear at the top of Google when someone searches for a local business. They show a map with three pinned business locations, along with reviews, hours, and contact information.

The Google Maps 3-pack is prime real estate. It appears above organic search results for local searches and commands significant click-through rates, especially on mobile devices where most local searches happen.

Google Maps is most powerful for:

High-intent local searches (“plumber in Irving TX,” “marketing agency Houston”)

“Near me” searches

People ready to call or visit a business immediately

Why Texas Small Businesses Need Both

Think of Google Search and Google Maps as two different sales channels working together. Your Google Search presence helps you capture customers who are researching and comparing options. Your Google Maps presence captures customers who are ready to act right now.

A business that only focuses on one is leaving money on the table. The most successful small businesses in Irving, Houston, and Austin dominate both.

How MultiGen Helps You Win on Google Maps and Google Search

MultiGen Online Marketing manages Google Maps listings for small businesses across all three of our Texas locations. We optimize your Google Business Profile, build local citations, manage your review strategy, and implement on-page SEO on your website — all working in concert to make sure you’re visible everywhere your customers are looking.

Our approach is built for the Texas market. We know the local landscape, the competitive dynamics in each of our service areas, and exactly what it takes to rank in the markets that matter most to your business.