The Feature Most Local Businesses Ignore (That They Shouldn’t)

Google Business Profile Posts are one of the most underutilized features available to local business owners — completely free, potentially high-impact, and almost universally ignored by small businesses in Texas and across the country. If you’re not using Google Posts every week, you’re leaving significant visibility and customer engagement on the table.

What Are Google Business Profile Posts?

Google Posts are updates — similar to social media posts — that appear directly on your Google Business Profile in search results and on Google Maps. When someone searches for your business or finds it on Maps, your recent posts are visible right there on your profile, above the reviews section. They stay active for 7 days before expiring (except Event and Offer posts, which have custom date ranges).

The 4 Types of Google Posts and When to Use Each

1. Update Posts: General news and announcements about your business. New service launched? Team member joined? Awarded a local recognition? Share it as an Update Post. Keep it concise (150-300 words), use a compelling photo, and include a call to action.

2. Offer Posts: Promotional offers with a start and end date. “10% off all new SEO clients through July 31” or “Free consultation for Irving businesses this month.” Offer posts are excellent for driving immediate action.

3. Event Posts: For businesses that host workshops, webinars, in-person events, or open houses. Event posts include date, time, and registration/RSVP links.

4. Product Posts: Showcase specific products or services with photos, descriptions, and prices. Great for retail businesses, restaurants (menu highlights), and service businesses with packaged offerings.

A Weekly Posting Strategy for Texas Small Businesses

The key to Google Posts success is consistency. Here’s a simple weekly posting framework:

Monday: Post a tip or educational content related to your industry

Wednesday: Highlight a specific service or product with a photo

Friday: Share a customer success story or testimonial (with permission)

This keeps your profile fresh, active, and engaging — all signals that Google rewards with better visibility.

Best Practices for High-Performing Google Posts

Always include a high-quality photo — posts with photos get significantly more engagement. Include your city name naturally in the post text (e.g., “Serving businesses in Irving and the DFW area”). Every post should have a call to action button — “Call Now,” “Get Quote,” “Learn More,” or “Book.” Keep your posts focused on one topic and one action.