If your Google Maps ranking has stalled despite doing “everything right,” NAP inconsistency might be the hidden culprit. NAP — Name, Address, Phone number — is the foundation of local SEO trust signals, and even small discrepancies can silently tank your rankings.
What Is NAP and Why Does Google Care?
Google verifies your business identity by cross-referencing your information across hundreds of websites, directories, and data aggregators. When your business name appears as “MultiGen Marketing” on your website but “MultiGen Online Marketing” on Yelp and “Multi-Gen Online Marketing LLC” on YellowPages, Google loses confidence in your information — and confidence equals ranking power.
The Most Common NAP Issues for Irving Businesses
Old Addresses: If you’ve moved locations, dozens of old directory listings still show your former address. Google sees conflicting location data and reduces your ranking confidence.
Multiple Phone Numbers: Using different phone numbers on different platforms (like a tracking number on some sites) creates inconsistency that confuses Google’s local algorithm.
Business Name Variations: “LLC,” “Inc.,” abbreviations, and punctuation differences all count as inconsistencies in Google’s data comparison.
How to Fix NAP Inconsistency
Start with a citation audit — search for your business name on Google and look at every listing that appears. Then systematically update each directory to match your official NAP exactly. Focus on the major platforms first: Google, Yelp, Facebook, Bing Places, Apple Maps, and YellowPages.
MultiGen provides complete citation auditing and cleanup for Irving TX small businesses. Request a free NAP audit today. Also see our Local SEO services and Irving TX marketing page.
