Chaos in Business Growth & Expansion: The Causes and the Resolution; How Google is Destroying the World. One entrepreneur at a time

My History:

I am Joshua G. Crampton, and I have been an entrepreneur for over 20 years.  Establishing my first enterprise at 16 when I discovered I could make more money, have more freedom cutting yards with my friends than working at McDonalds. 

Yes, I was one of those. A young teenager who quickly discovered the art of ‘making money” off my own efforts verses trading my time for a paycheck. That drove me to learn and study and read all the books. 

I was not always successful and mostly my experiences as an entrepreneur only created enough extra money to simply not have to “get a job.” There were seasons of “high success”, and seasons of overflow and abundance. Then seasons of retractions and failures. 

I have been on the upswing of a momentous push, and on the downswing of when the momentum begins to drop away.

Leverage and Momentum:

My understanding of “wealth creation”, has always been shaped by a concept of “Leverage”. Starting with A, and then moving to B and then finally rolling A, and B into C the bigger goal. When you start with nothing and don’t have credit or capital or resources.

" You must start where you are. You must start with what you have. You must come up with methods to leverage what you have, and where you are into enough money momentum to get where you want to be. "

If you are an entrepreneur like me. You have a BIG imagination. You have all these things you want to have and things you want to do. But they are not accessible to you now. So you must imagine methods and ways to get from where you are to where you want to be.

Thus, we come to the game of “Leverage and Momentum”. Where you can come up with one game to play and if your successful in that game, it will leverage you into a bigger game. We see this with highly successful entrepreneurs who eventually get into real estate.

A —> B —> C and D:

Business A leads to Business B and business A & B lead to Business C. Then A, B & C lead to the bigger goal of D. This is the entrepreneurial game. Leverage and momentum. For me, it was the lighting industry. Residential lighting design was my first real business. The plan was always to start with residential lighting and leverage that business to success and Phase 2; which means the business is self operational on its own. Then to leverage the money from the lighting business into OTHER businesses that have residual income and eventually investing into real estate.

Google and Success and The Destruction of the Entrepreneur:

Recently we launched a program called The MultiGen Veterans Program where we plan to build the whole enterprise without using Google in any way. The reason for the challenge is to prove that it still can be done. The issue with “Google”, is the chaos they create in the business sectors across the world.

I launched MultiGen Online Marketing in 2019 with the purpose of helping the small business and the entrepreneur of America. I saw the issues in our markets with Google and set out to attack Google and free entrepreneurs from Googles evil clutches.

Let me explain the hold Google has on small businesses and go over some history:

When I started Majestic Lighting Design in 2009, we never had a website or social media channel or the BBB or anything “online” at all. The Google Maps app had barely taken hold. Google Launched the Google Maps app in 2005 and it was only 3-4 years old at the time. We had built the momentum in Majestic Lighting Design by passing out flyers by hand and word of mouth. There was no “need”, to build a website or launch anything online. This all seems like ancient history now. To be able to launch and build a business with NOTHING online at all!! That sounds insane doesn’t it!?

When I do online marketing consults I always ask the business owner: “What would you do to grow your business if there was no internet?” I’m always met with blank face stares and glossed over eyes.

Today, the entrepreneur has forgotten how to be an entrepreneur. The reason is addiction and dependency upon “Google”. Addiction is the wrong word because it’s a forced addiction. An addict CHOOSES his poison. However, entrepreneurs today have no choice but to do business with Google if they want to have ANY market share at all.

The illegal hold Google has over search results was not 98% like it is now, when I started Majestic Lighting Design in 2009. Which is why we were able to build a company with no online presence.

We used to do post cards and EDDM mail outs and door hangers. However, we saw over time the return on costs go down and down and down as Googles illegal grip on search results went up, and up and up.

We began to notice loss of income when we did the traditional actions to get work and customers like we did before Google held a 98% illegal monopoly over search results. We noticed fraud going up and the loss of being able to earn traditional success going down.

Used to, back in the day before Google. You had to actually earn your success and earn your reputation and earn you market share. With hard work and grit.

Nowadays you don’t earn anything you buy it.”

Google has captured “success”, and put it up for sale. You can absolutely suck at your business and if you can keep getting enough funding for ads you can steal and maintain top #1 spots in search results regardless of how good you actually are. It has disrupted natural competitiveness and created a game where only those with capital get the #1 spots regardless of integrity, grit or ethics.


The art of the successful entrepreneur is the ability to build one enterprise and then leverage that into another bigger enterprise and leverage those things into other incomes and enterprises that secure his or her place into the condition of “abundance.” Abundance is described as “having more than you need”. This state is created by abundance of clients and security in your momentum. You cant LEVERAGE one thing into the next if your first operation keeps cycling up and down.

Lets look at some examples:

Majestic Lighting Design was cycled up to $50,000/month in 2015-2018. Then it got disturbed by a Google Algorithum update and dropped back to $0/month. Then, we cycled it back up to $100,000 a month in revenue in 2002 and then Google suspended all of its Google Maps listings in 2003 where it went back down to $0/month and bankrupt. We are now working to rebuild it again.

A friend of mine in Houston took 6 years to build his residential cleaning company to 5 vans, and $100,000/month only to have all of his websites de-ranked down to zero where he had to fire all his staff, sell his vans and restart from 0.

Another friend of mine built his roofing company up to $300,000 a month over a 4 year period only to get knocked back down to zero ranking after the Google Penguin update in 2012.

Another friend of mine built up his dog training business to being highly successful and was about to start investing in real estate when Google did another algorithm update and wiped his website rankings down to zero. When he had to move in with his girlfriend, sell his home and start building his business all over again from scratch.

There are 100’s of 1,000’s of these stories of entrepreneurs who were cycled up and cycled back down to zero in the leverage and momentum game Google forces us to be in. Today and until Google is shut down no entrepreneur is going to be able to be “successful” and get to a state of abundance. While actually following Google policy as Google policy is designed for small businesses to fail, unless they buy Google ads. When you’re dealing with the mob, you either pay them, destroy them or cheat them.


Google has done all of this with intent and clear planning. They know every time they do an algorithm update they are resetting the whole game for all entrepreneurs all over the world. They know it causes businesses to be dependent upon paying for Google ads. They know they are disrupting the whole financial world with each predatory update or change in rankings.

They do it on purpose. The reason is because if you successfully rank #1 year after year you are NOT going to be paying for Google ads when your ranking organically. In one argument I had with a Google Rep about our tanked rankings in Majestic Lighting Design. The Google employee laughed and said: “Well, if you are tired of your rankings going up and down all the time, why don’t you just pay for Google Ads.”


This is the strategy employed by Google. Disrupt the markets, gain dominance and then shake up the system every 9 – 12 months forcing everyone in the world to fight over ad spots which are ranking according to a bidding system where small businesses will pay more and more money for the top spots.

This is not only predatory its downright evil. I compare the founders of Google to Hitler. Yes, Hitler was evil and he killed by intention millions of people. But at least what he did was in plain daylight, it was out in the open and we can all see the evil he did.

The harm that Google causes is so deep and mysterious that we will never know the full extent of the damages they cause and have caused. How many entrepreneurs quit and gave up once they spent years building success only to have it wiped out in 1 single night after a Google Suspension or a Google Update. The progress of humanity has always come from entrepreneurs who are successful at their missions and help change humanity. How many entrepreneurial spirits have been snuffed out because of a predatory Google move to alter rankings and wipe out small businesses?

How many suicides has Google caused when they change an algorithm and wipe out thousands of small businesses? How many divorces and failed marriages has Google caused?

The intention of Google is to dominate, control and destroy. Which is what the Bible says Satan’s intention is!


Lets think about business revenue for a minute. Google has over 325 billion dollars. More money than Elon Musk, Microsoft and Amazon combined. Where do you think Google got all of that cash? Do you think they earned that money in less than 20 years by all the small businesses paying for Google Ads? No, they earned that money from large corporations paying for ads by the millions of dollars a month. Adidas, Shell oil, the U.S. Military, Wal-Mart, McDonalds, Whataburger, Subways, the music industry, Hollywood, Target stores and large conglomerates are who has given Google this cash for the top spots.

If you owned a business would you rather have 1 client that pays you $100,000 a month or would you rather have 30 small clients who pay you $3,000? Of course! You would rather have 1 GIANT client who pays you $100,000 a month than having to earn it from 30 small clients. This is exactly what Google thinks. Google knows if they can keep disrupting the ranking results and wiping out small businesses that eventually all the large highly capitalized businesses would continue to be able to buy the top spots in their ads and year after year wipe out all the small businesses who cannot buy ads.

This is the world domination tactic Google employs.


In 2021 Google fired 90% of the staff that ran the Google Maps department and brought on an unnamed Ai to run the technology. 98% of “RESIDENTIAL SERVICES” clicks comes from Google Maps. Google Maps is a FREE technology whereas, Google does not charge money for small businesses to use the technology. However, 98% of all residential services comes from Google Maps. That means a company can create a Google Maps listing and if they can manage to rank that listing organically for the #1 spots they can garner 98% of the clicks for that service whilst, not paying for Google Ads. Well, Google CANT have that. That’s too much freedom.

The Google Maps department had more customer service complaint issues than any other department in Google. Even though, Google Maps is a free technology for businesses. So, in 2021 Google decided to take their focus to destroying businesses through the Google Maps platform. They decided to let their Ai do the dirty work for them. They decided to stop the financial drain on their enterprise by firing all the staff in Google Maps and increase their grip on the throats of small businesses. They initiated their plan to once and for all wipe out all small businesses. They used Covid in 2021 as a battle axe. Google knew with the economy shutting down they could use the Google maps app to help shut down permanently all the businesses that Covid did not wipe out. For example, in Google Maps they added a button in Google Maps for small businesses to click if they were “closed for Covid”. 70% of the businesses who clicked on that button never re-opened. Google saw an opportunity with Covid and took their shot.


From 2022 -2023 the Google Ai sent bots to scan every Google Maps listing in the United States and suspended more than 60% of the Google Maps listings in existence. This was during the fall-out of Covid loss of revenue damages. Most of the businesses that got suspended never got their listings back and never gained the top spots they previously had. However, Google didn’t suspend Starbucks, they didn’t suspend Wal-Mart, they didn’t suspend TireMax, they didn’t suspend Macys, or Footlocker or Subways. Only small residential services were targeted.

This was when Majestic Lighting Design went from a spiral up to $100,000/month and back down to bankrupt in 1 single month. Thousands of other small businesses suffered the same damage on top of Covid influenced damages.


Its vital that you start operating your small business “As-If” the internet and Google don’t exist. Impossible yes, because if you run a residential services company 98% of your business is ran through Google Maps and Google Search. Here, we plan to tell you exactly how to do both. Dominate and cheat the Google Maps and Google Search platforms whilst, starting new operations to build your business organically without the internet at all.

In every online marketing consult I give for my marketing company MultiGen Online Marketing I nudge potential clients to hire us but to also start running programs to build their business as if the internet didn’t exist.

We coach small business to create and launch programs to gain market share and get customers in the old school fashion of operating as if the internet didn’t exist. We coached an insurance company to create an affiliate and outbound sales team regime that included residual commissions for affiliates who would promote their service and to build a sale team headed by a sales team manager and Business Development Agents to go out cold calling to build the business.

We coach every business owner to build a sales team that are commissioned and willing to take to the streets to build their businesses. This is where you can escape the evil clutches of Google.

Additionally, on top of those kinds of actions we help small businesses fight back by using Google policy against Google. There are secrets we have learned in order to help small businesses dominate their territories or markets by in essence violating the Google Policies whilst remaining in compliance with the Google Policies.

For example, Google Policies state you are able to have 1 Google Maps listing in each city. Well, for example, if a small business is located in Houston Texas. We can establish more than 20 business listings there in Houston for that small business. Why? Well, because Houston is made up of over 20 small cities. For example, Sugarland is a city, Katy Texas is a city, Cypress Texas is a city, Spring Texas is a city, The Woodlands is a city, Conroe is a city. This is what we mean! In Los Angelas for example you can have more than 30 Google Maps listings. Because Beverly Hills is a city, The Woodland Hills is a city, Orange County is a city, Laguna Beach is a “city”. Are you catching the drift here?

Yes, we help small businesses dominate their cities by violating the Google Policy while remaining in compliance with Google Policy.


If you own a small business you can hire us to run Google Maps campaigns like this and at the same time you can hire us as a business coach to help set up and run outbound sales team and referral and affiliate programs. MultiGen Online Marketing also owns Purple Patch Recruiting USA. Which means, we can help you design a sales team, plan an organizational chart and then we can run all the recruiting and establishment of that regime. We can help you create a whole team of outbound sales reps lead by sales team managers who all work off commissions. This is how you will dominate and survive through the age of Google Domination. At least until someone assassinates the founders of Google or the U.S. Government bans the Google/Hitler regime from the United States.

We look forward to speaking with you about your small business and we hope to help you gain your power back!


Mastering Traffic Generation: 26 Ways to Increase Your Website Visitors

Explore actionable steps, including guest posting, content marketing, and social media, to drive traffic.


In the present advanced age, directing people to your site is fundamental for arriving at your interest group, expanding brand mindfulness, and eventually, developing your business. With such countless internet based stages and showcasing procedures accessible, dominating traffic age can appear to be overwhelming. Be that as it may, by carrying out a blend of demonstrated strategies and remaining steady with your endeavors, you can successfully expand your site guests and accomplish your internet based objectives. In this extensive aide, we’ll investigate 27 significant ways of supporting your site traffic, from visitor presenting and content showcasing via virtual entertainment and then some.


  1. Optimize Your Website for Search Engines



– Carry out Web optimization best works on, including watchword research, on-page advancement, and specialized Website optimization enhancements, to work on your site’s perceivability in web crawler results pages (SERPs). #SEO #SearchEngineOptimization


  1. Make Top notch Content


– Produce educational, drawing in, and pertinent substance that reverberates with your main interest group. Use different configurations, for example, blog entries, recordings, infographics, and digital broadcasts to speak to various inclinations.


  1. Visitor Posting


– Contribute visitor presents on respectable sites and web journals in your industry to contact new crowds and fabricate backlinks to your site. Center around offering some benefit and securing yourself as an expert in your specialty.


  1. Virtual Entertainment Showcasing


– Influence virtual entertainment stages like Facebook, Twitter, LinkedIn, Instagram, and Pinterest to advance your substance, draw in with your crowd, and direct people to your site. Utilize a blend of natural posts, paid publicizing, and force to be reckoned with organizations to boost your compass.


  1. Email Promoting


– Construct an email rundown of supporters keen on your items or administrations and routinely send them important substance, advancements, and updates. Utilize convincing titles and customized informing to increment open rates and navigate rates. #EmailMarketing


  1. Force to be reckoned with Promoting


– Team up with powerhouses in your industry to advance your image and content to their devotees. Pick powerhouses whose crowd lines up with your objective segment for most extreme effect. #InfluencerMarketing


  1. Work together with Different Organizations


– Join forces with integral organizations to cross-advance each other’s items or administrations and offer crowds. Consider joint online classes, co-facilitated occasions, or item joint efforts to grow your span. #Collaboration


  1. Put resources into Paid Promoting


– Designate a piece of your promoting financial plan to paid publicizing channels like Google Promotions, Facebook Promotions, LinkedIn Advertisements, and show promoting organizations to drive designated traffic to your site. Screen and upgrade your lobbies for greatest return for capital invested.


  1. Streamline for Cell phones


– Guarantee your site is dynamic and gives a consistent client experience across various gadgets and screen sizes. Portable streamlining is fundamental for drawing in and holding guests who access your site on cell phones and tablets.


  1. Use Video Showcasing


– Integrate video content into your showcasing methodology, whether it’s instructional exercises, item exhibits, in the background film, or client tributes. Video content will in general be really captivating and shareable, making it a powerful method for driving traffic. #VideoMarketing


  1. Partake in Web-based Networks


– Join significant internet based networks, for example, discussions, online entertainment gatherings, and specialty explicit sites where your ideal interest group assembles. Take part in conversations, answer questions, and offer supportive assets to secure yourself as an important giver.


  1. Reuse Existing Substance


– Reuse your current substance into various configurations to contact new crowds and broaden its life expectancy. For instance, transform blog entries into webcasts, recordings into blog entries, and online classes into downloadable aides or digital books. #ContentRepurposing


  1. Have Online classes and Live Occasions


– Have online classes, live back and forth discussions, studios, or virtual occasions to draw in with your crowd progressively and give important bits of knowledge or instructive substance. Advance your occasions across different channels to boost participation.


  1. Carry out Friendly Sharing Buttons


– Add social sharing buttons to your site and blog entries to make it simple for guests to impart your substance to their informal organizations. Energize sharing by including convincing suggestions to take action and motivations


  1. Draw in with Your Crowd


– Cultivate significant connections with your crowd through remarks, messages, and web-based entertainment discussions. Answer instantly to requests, address input, and show appreciation for their help.


  1. Lead Watchword Exploration


– Recognize significant watchwords and expressions connected with your industry, items, or administrations, and integrate them decisively into your site content, blog entries, and meta labels to further develop your web crawler rankings. #KeywordResearch


  1. Screen Site Examination


– Consistently examine your site traffic information utilizing instruments like Google Examination to acquire bits of knowledge into guest conduct, traffic sources, and content execution. Utilize this information to recognize amazing open doors for advancement and improvement.


  1. Make Convincing Titles


– Make eye catching titles for your blog entries, articles, and web-based entertainment presents on catch the interest of your crowd and propel them to navigate to your site. Use power words, numbers, and inquiries to provoke interest.


  1. Execute Inner Connecting


– Interlink your site pages and blog entries decisively to further develop route, improve client experience, and appropriate connection value all through your website. Inner connecting likewise helps web crawlers find and record your substance. #InternalLinking


  1. Distribute Reliably


– Keep an ordinary distributing plan for your blog and virtual entertainment channels to make your crowd connected with and want more and more. Consistency is vital to building trust and validity with your crowd. #Consistency


  1. Offer Free Assets


– Make important free assets, for example, digital books, whitepapers, layouts, or tool compartments that address normal trouble spots or give answers for your ideal interest group’s concerns. Utilize these assets to catch leads and direct people to your site. #FreeResources


  1. Influence Client Created Content


– Urge your crowd to make and share content connected with your image or items, like tributes, surveys, or client produced photographs and recordings. Feature this substance on your site and virtual entertainment channels to assemble validity and trust. #UserGeneratedContent


  1. Network with Industry Powerhouses


– Fabricate associations with powerhouses, thought pioneers, and industry specialists in your specialty through systems administration occasions, web-based entertainment, and email outreach. Team up on satisfied projects, co-have online courses, or look for supports to grow your span. #Networking


  1. Make Shareable Visual Substance


– Configuration outwardly engaging designs, pictures, and infographics to go with your blog entries and virtual entertainment posts. Visual substance will in general draw in additional commitment and offers, expanding your site’s perceivability and traffic. #VisualContent


  1. Execute On-Page Web optimization Methods


– Streamline your site’s on-page components, including title labels, meta depictions, headings, and picture alt text, to make it more web search tool agreeable and work on your possibilities positioning higher in indexed lists. #OnPageSEO


  1. Offer Limits and Advancements


– Run restricted time limits, advancements, or elite proposals to boost guests to visit your site and make a buy. Advance these proposals through email advertising, web-based entertainment



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Proven Strategies to Boost Website Traffic: A Comprehensive Guide

Dive into effective methods, both organic and paid, to attract more visitors to your site.

In the computerized age, directing people to your site is significant for extending your web-based presence, drawing in possible clients, and accomplishing business development. In any case, with endless sites competing for focus, standing apart from the group requires vital preparation and execution. In this extensive aide, we’ll investigate demonstrated techniques to help site traffic, enveloping both natural and paid strategies. Whether you’re a carefully prepared advertiser or an entrepreneur hoping to increment perceivability, these strategies will assist you with drawing in additional guests and boost your web-based reach.

Understanding the Significance of Site Traffic

Site traffic fills in as a vital measurement for assessing the viability of your web-based presence and showcasing endeavors. Past simple numbers, great traffic shows certified interest in your items or administrations, prompting expanded changes and income. By carrying out designated procedures to drive traffic, you can upgrade brand perceivability, grow your crowd base, and at last, accomplish your business targets.

Natural Traffic Age Methodologies

Natural traffic alludes to guests who find your site through neglected channels, like web crawlers, online entertainment, and content promoting. Here are a few powerful strategies to support natural traffic:

1. Site design improvement (Website optimization)

Streamline your site for web crawlers by consolidating important catchphrases, meta labels, and great substance. Lead watchword exploration to distinguish phrases with high pursuit volume and low contest, and improve your site’s on-page components in like manner. Center around making significant, useful substance that tends to the necessities and interests of your ideal interest group, and intend to procure backlinks from trustworthy sites to further develop your web crawler rankings.

2. Content Promoting

Make and disseminate convincing substance across different channels, including your site blog, web-based entertainment stages, and email bulletins. Foster a substance schedule to guarantee reliable distributing and cover a different scope of points connected with your industry or specialty. Integrate interactive media components like recordings, infographics, and digital broadcasts to upgrade commitment and appeal to various crowd inclinations.

3. Web-based Entertainment Commitment

Bridle the force of online entertainment to associate with your main interest group, assemble brand mindfulness, and direct people to your site. Distinguish the stages where your crowd is generally dynamic and draw in with them through ordinary posts, offers, and communications. Empower client created content, have live occasions or back and forth discussions, and influence virtual entertainment publicizing to intensify your span and draw in new devotees.

4. Email Promoting

Assemble and sustain associations with your crowd through email promoting efforts. Fragment your email list in light of socioeconomics, interests, and buy conduct, and customize your messages to resound with each portion. Utilize convincing titles, eye-getting visuals, and clear invitations to take action to allure beneficiaries to navigate to your site. Screen your email investigation to follow open rates, navigate rates, and transformations, and improve your missions likewise.

Paid Traffic Age Methodologies

While natural traffic is important, enhancing your endeavors with paid promoting can speed up your outcomes and target explicit crowd fragments. Here are some compelling paid traffic age procedures:

1. Web crawler Showcasing (SEM)

Put resources into pay-per-click (PPC) promoting on web search tools like Google and Bing to expand perceivability and drive designated traffic to your site. Make convincing promotion duplicate and select significant catchphrases to set off your advertisements for important hunt inquiries. Screen your mission execution, change offering methodologies, and enhance your presentation pages to expand transformations and profit from speculation (return for capital invested).

2. Virtual Entertainment Publicizing

Use paid promoting choices via online entertainment stages like Facebook, Instagram, Twitter, and LinkedIn to arrive at your interest group with accuracy. Characterize your objective socioeconomics, interests, and ways of behaving, and make profoundly designated promotion missions to direct people to your site. Explore different avenues regarding different promotion designs, including merry go round advertisements, video advertisements, and supported posts, to catch consideration and drive commitment.

3. Show Publicizing

Investigate show promoting potential open doors through networks like Google Show Organization (GDN) and outsider advertisement trades to contact a more extensive crowd across sites, online journals, and versatile applications. Make outwardly engaging standard advertisements, intuitive promotions, and rich media promotions to catch consideration and drive clicks. Use focusing on choices like socioeconomics, interests, and remarketing to convey your advertisements to the most pertinent crowds and expand perceivability.

4. Force to be reckoned with Promoting

Team up with powerhouses and content makers in your industry or specialty to use their believability and reach. Distinguish powerhouses whose crowd lines up with your objective market, and arrange associations for supported content, item surveys, or brand supports. Urge forces to be reckoned with to direct people to your site through custom following connections, promotion codes, or restrictive offers, and measure the effect of your missions on site traffic and changes.

Estimating and Breaking down Results

No matter what the techniques you carry out, it’s crucial for track, measure, and examine your site traffic information to assess the viability of your endeavors. Use web investigation instruments like Google Examination, Adobe Examination, or Matomo to screen key measurements, for example, traffic sources, site hits, bob rates, and change rates. Recognize patterns, examples, and regions for development, and emphasize on your procedures in light of information driven experiences to persistently improve your site traffic age endeavors.


Demonstrated Procedures to Lift Site Traffic: A Complete Aide gives noteworthy experiences and strategies to assist you with drawing in additional guests to your site and grow your web-based presence. By consolidating natural and paid traffic age methodologies, you can arrive at your ideal interest group, increment commitment, and drive changes really. Whether you’re zeroing in on website improvement, content showcasing, virtual entertainment promoting, or powerhouse associations, focusing on crowd commitment and conveying worth will eventually prompt supportable development and accomplishment for your business.



12 Tips To Make Your Website Stand Out From The Competition

If you’re like most business owners, you know that having a website is critical to your success. But what many business owners don’t realize is that simply having a website isn’t enough – you need to make sure your website stands out from the competition. In this blog post, we’ll share some tips on how to do just that. Some of them are easy, but most of them are not-so-easy. Because if it were so easy, everybody would have a fabulous website! Creating and maintaining a website that attracts and retains customers takes some effort. You can always start with the tips in this post. If you’d like to let the specialists do it instead, go to our Contact page and fill in the form or hit the call button.

So, let’s dive in straight to how you can get your website to look and function at its best

1. Invest in SEO

If you want your website to rank high on Google, you need to invest in SEO (search engine optimization). This means optimizing your site for the search engines so that they can easily find and index your content.

There are a lot of different aspects to SEO, but some of the most important and basic things you can do are:

  • Choose the right keywords and use them throughout your site (without overstuffing them)
  • Make sure your site is well-structured and easy to navigate
  • Ensure your site loads quickly and is mobile-friendly


2. Create great content

One of the best ways to make your website stand out from the competition is to create great content. This means writing articles, blog posts, and even creating videos that are interesting, useful, and engaging. Of course, this is easier said than done. But if you can manage to produce high-quality content on a regular basis, you will quickly see your website traffic increase. In addition, try to promote your content through social media and other channels. By getting more people to see and share your content, you will further increase your website’s visibility and reach.

3. Create compelling page titles

Page titles are one of the most important elements of a website, yet they are often overlooked by businesses. A page title is the first thing that a visitor sees when they land on your site, so it’s important to make sure that it’s compelling and accurately reflects the content of the page. Here are a few tips for creating page titles that will help your website stand out from the competition:

  • Use keyword research to identify popular search terms that are relevant to your business.
  • Include one or two keywords in your page titles, but don’t stuff them full of keywords.
  • Keep your page titles short and to the point. Long, rambling titles can be unappealing to potential visitors.
  • Make sure that your page titles accurately reflect the content of the page. Nothing is more frustrating to a visitor than clicking on a link only to find that the page doesn’t contain the information they were expecting.


4. Optimize images

Optimizing images is a key part of making your website stand out from the competition. By compressing images and using the right file format, you can make your website load faster while still maintaining high quality. This not only helps to improve the user experience, but it can also help you rank higher in search engine results. In addition, using descriptive ALT text can help to improve accessibility and give your website an SEO boost. When done correctly, optimizing images can make a big impact on your website’s performance.

5. Promote your content

Once you’ve created some great content, it’s time to promote it. There are a number of ways to do this, but some of the most effective include:

  • Sharing it on social media
  • Pitching it to bloggers and influencers in your industry
  • Submitting it to directories and aggregators


6. Build backlinks

Backlinks are basically links from other websites that point to your site. Having a good number of backlinks can improve your website’s search engine ranking, making it more likely that people will find it when they’re looking for what you’re selling. There are a few ways to build backlinks, but some of the most effective include guest posting, creating infographics, listing your site in directories, and reaching out to other businesses in your field and offering to exchange links.

This not only helps to increase your link popularity but also helps to build relationships with other businesses that could prove valuable down the road. So, if you’re looking for ways to make your website more visible, building backlinks is a great place to start.

It is important to note that Google is very efficient at recognizing spammy links or ‘bought’ links. Stay clear of these link-buying strategies. If you are not sure if what you are doing will be flagged by Google, get an SEO expert to help you out.

7. Paid ads

Another great way to get noticed online is to advertise. This can be done through Google AdWords, social media ads, or banner ads on other websites.

When choosing an advertising platform, it’s important to consider things like your budget, target audience, and what you want to achieve with your campaign.

Paid ads are one of the most popular ways to make your website stand out from the competition. It allows you to place your ad at the top of the search results, ahead of your competitors. Google Paid ads are a great way to increase traffic to your website and improve your visibility online. While it can be expensive, it is worth it to invest in Google Paid ads if you want to make your website stand out from the competition.

8. Use social media

If you want your website to stand out from the competition, one of the best things you can do is use social media to your advantage. Use popular platforms like Facebook, Twitter, LinkedIn, and Instagram to drive traffic to your site and build up a following. When using social media, it’s important to post interesting and engaging content that will get people talking. Use hashtags, post engaging content, and run ads. You should also make sure to include links back to your website so that people can easily find it.

You can also use social media to connect with influencers who can help promote your site. In addition, make sure your website is responsive and mobile-friendly, as more and more people are using their smartphones to browse the web. If you take these steps, you’ll be well on your way to making your website stand out from the rest.

9. Make sure your site is mobile-friendly

More and more people are using their smartphones and tablets to access the internet, so it’s important to make sure your website is mobile-friendly. This means having a site that’s easy to navigate on a small screen and loads quickly. Make sure your site is designed with a responsive layout and that all your content can be easily accessed on a mobile device.

10. Use Google My Business

If you have a physical location, you can list your business on Google My Business. This is a free listing that allows you to control how your business appears on Google Maps and in search results.

To get started, all you need to do is create a listing and verify your business. Once you’re verified, you can start adding photos, descriptions, and other information about your business, like hours of operation, address, contact information, and even links to your website.

This will help your website to be more visible in search results, and it can also help you to connect with potential customers in your area. In addition, you can use Google My Business to create special offers and promotions that will appear in search results. By taking advantage of all that Google My Business has to offer, you can give your website a boost and make your business more visible to potential customers.

11. Register for local directories

Another great way to get noticed by potential customers is to register for local directories. This includes directories like Yelp, Foursquare, and Google Places.

By Registering for local directories, you are letting people know that your website exists and that it is relevant to their search. Registering for local directories also allows you to include keywords in your listings that will help your website to appear higher on search engine results pages. In addition, you get the opportunity to include a link to your website in your listing, which can help to increase traffic to your site. Finally, registering for local directories allows you to create a profile for your business that can help to build trust with potential customers.

When creating your listings, make sure to include accurate and up-to-date information about your business, as well as photos and reviews.

12. Ask for customer review

Customer reviews are a great way to build trust and credibility with potential customers and also allow you to showcase the positive feedback you’ve received.

There are a few different ways to get customer reviews, but some of the most effective include asking customers to leave a review after they’ve made a purchase or offer incentives in exchange for reviews.

Most website owners shy away from explicitly asking customers for reviews. But it is necessary to understand that customer reviews are one of the first things people will see when they search for your business. So, ensure that your customer reviews and testimonials are right there on the homepage and on your service pages to make your website and business trustworthy.


Standing out from the competition is key to a successful website. However, it can be difficult to know where to start. How do you make your site stand out and attract customers? By using all of the tools at your disposal, including web design, SEO, digital marketing, and branding. Multigen Online Marketing can help you use all these tools to create a website that stands head and shoulders above the competition. We have helped businesses of all sizes achieve their online goals. Contact us today to find out how we can help you set yourself apart from the pack!


Why hire an agency rather than an in-house marketing team?

Do you have a marketing department? If not, should you consider creating one? Many business owners are faced with this decision each year. On the one hand, it can be tempting to try to do everything in-house and save money. But on the other hand, hiring an agency can be a much smarter move. There are plenty of reasons to hire a marketing agency rather than an in-house team. Let’s take a look at some of the reasons why –

Agencies have a lot of experience and expertise that you might not have in-house


Agencies have teams of experts who can help with a wide range of marketing tasks. They’ve worked with all sorts of businesses, and they know what works and what doesn’t. This is valuable knowledge that you can tap into to help your business grow. From market research to copywriting to graphic design, they have the skills and experience you need to get the job done right.


Agencies are objective

They’re not emotionally attached to your business the way you and your employees are. It can be difficult to get objective feedback from people who are close to your business. This means they can give you honest feedback and help you make tough decisions.


Agencies have access to a wider range of skills and resources


They’re not limited by what’s available in-house. This gives them a big advantage when it comes to planning and executing marketing campaigns. They also have access to a wealth of resources, including software, tools, and data that you might not be able to afford if you’re trying to do everything on your own. They can help you save time and money by using the latest technology and best practices. And because they work with a variety of clients, they’re always up-to-date on the latest trends and best practices.

Agencies are flexible

They can scale up or down as needed to meet your changing needs. If you’re just starting out, they can help you create a basic marketing plan. But if you’re ready to take your marketing to the next level, they can provide more advanced services. And if you need to cut back on your marketing budget, they can scale down their services to fit your new budget. This is something that’s very difficult to do with an in-house team.

Not convinced? Here are five more reasons why hiring a marketing agency is a smart move:

An agency is more affordable than hiring a team of in-house marketers

Hiring a marketing agency is more affordable than you might think. In fact, it can often be more cost-effective than building an in-house team. This is because agencies already have the resources and infrastructure in place to get the job done. You also need to consider the cost of hiring each individual on your in-house team – going through hundreds of applications, interviews, onboarding and the works. Employee benefits, infrastructure costs, HR and admin resources all add up to the cost. Agencies have economies of scale on their side, which means they can often offer lower prices than you could get on your own. So if you’re looking to save money on your marketing costs, hiring an agency is a smart move.


Agencies can help you reach a wider audience


If you’re trying to market your business on your own, there’s only so much you can do. But with an agency, you can tap into their resources and reach a much wider audience. When it comes to marketing your business, it can be difficult to know where to start. There are a lot of different channels and strategies to choose from, and it can be hard to know which ones will be most effective for your company. That’s where marketing agencies can be a big help. By working with an agency, you can get access to a team of experienced marketing professionals who will help you reach a wider audience. They can work with you to develop a marketing plan that includes the right mix of digital and traditional marketing tactics. And they can also provide guidance and support as you implement your plan.


Agencies can save you time


Marketing is a full-time job, and it’s one that’s always changing. If you’re trying to do everything yourself, it can be tough to keep up. An agency can take care of all the details for you so that you can focus on running your business. Marketing agencies can be a great way to save time. By outsourcing your marketing tasks to an agency, you can free up your time to focus on other aspects of your business. In addition, marketing agencies have the knowledge and expertise to create effective marketing campaigns in a shorter period of time that will reach your target audience. With their help, you can launch a successful marketing campaign without having to spend hours researching and planning. If you are looking for a way to save time and get better results, consider working with a marketing agency.

Agencies can provide an outside perspective

If you’re struggling to come up with fresh ideas for your marketing, hiring an agency can be a great way to get some outside perspective. They can help you brainstorm new ideas and approaches, and they can provide an objective perspective on your marketing efforts. So if you’re looking for some fresh ideas, hiring an agency is a good option. You’ll get access to a team of creative professionals who can help you brainstorm new ideas and approaches.

Agencies provide 24/7 support, so you can always get help when you need it

Agencies provide 24/7 support, so you can always get help when you need it. This means you won’t have to worry about finding someone to cover for you when things get busy. And if you have any questions or concerns, you can always reach out to your agency for help.


In conclusion, there are many reasons to hire an agency rather than an in-house marketing team.Agencies can provide a flexible, resource-rich, and experienced marketing solution. And they can also provide an outside perspective and 24/7 support. So, if you’re looking for an experienced marketing partner, an agency is a good option. You’ll benefit from their years of experience and their knowledge of the latest trends.

It’s not a decision to be made lightly, but it’s one that can pay off big in the long run. Still not sure if hiring an agency is the right move for your business? Contact us today, and we’ll be happy to chat with you about your options.